Market Research

How to Use AI to Research Any Local Market in Minutes

AI search compresses days of market research into minutes. Here is the exact playbook.

·5 min read

The Old Way

Open Google Maps, search competitors. Copy details. Repeat for each competitor. Cross-reference with directories. Build a spreadsheet manually. 4-8 hours per market.

The AI Way

Run 5 targeted searches in AI tool. Export consolidated CSV. Open in spreadsheet. 15 minutes per market.

The 5-Search Playbook

Search 1: "[Category] in [City]" — total market.

Search 2: "[Category] in [City] with 4+ stars" — top tier.

Search 3: "[Category] in [City] with under 3.5 stars" — bottom tier (opportunity).

Search 4: "New [Category] in [City]" — recent entrants.

Search 5: "[Category] in [Specific Neighbourhood]" — geographic depth.

Output

4 spreadsheets covering total market, leaders, opportunities, recent entrants, and geographic distribution. Enough for an investor pitch or strategic plan.

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