How to Do Market Research Without Expensive Tools
Market research used to require Mintel, Statista, or expensive consultants. Here is how to get 80% of the value for $9.
The Old Stack
Mintel: $5,000+/year. Statista: $499/month. Local consultancy: $10,000+ per project. Out of reach for solopreneurs and small businesses.
The New Lean Stack
AI business search ($9-79 one-time) + Google Trends (free) + Reddit search (free) + 1 paid market report ($99) = comprehensive market research for $200 or less.
What AI Search Replaces
Competitor mapping, market sizing, density analysis, gap identification, customer concentration data — all available through structured business search.
What You Still Need to Buy
Demographics data (Census Bureau is free). Trend data (Google Trends free). Industry-specific reports (selective $99 reports for niche depth).
Sample Workflow
Hour 1: AI search for market structure. Hour 2: Census for demographics. Hour 3: Google Trends for trajectory. Hour 4: Compile report. Total cost: under $100.
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