Market Research

How to Analyse Your Competitors' Locations in Any Market

Where exactly are your competitors? This map-based analysis tells you where to expand and where to avoid.

·6 min read

Why Map Competitors

Knowing competitor density informs: where to open new locations, where to advertise, which neighbourhoods to skip, and where there's white space.

The Mapping Process

Step 1: Search your category citywide. Step 2: Export with addresses. Step 3: Plot on Google My Maps or similar. Step 4: Identify clusters and gaps.

What to Look For

Clusters: Areas with 10+ competitors → saturated, hard to enter.

Gaps: Areas with 0-2 competitors and good demographics → opportunity.

Underserved: Areas with low-rated competitors → quality entrant wins.

Sample Analysis

Yoga studios in LA. Find 400. Map them. West LA: 80 studios (saturated). East LA: 12 studios (opportunity).

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