How Website Designers Find Small Businesses That Need a Website
Half of small businesses have terrible websites or no website at all. Here is how to find them and turn them into clients.
The Opportunity Hidden in Bad Websites
Most local service businesses have outdated or broken websites. They know it but do not know how to fix it. They are willing to pay $1,000-5,000 for a redesign.
Finding Businesses with Website Problems
Use AI search to find local businesses by category, then quickly audit their websites. Search query: "Plumbers in Brooklyn with 4+ stars" — these are successful businesses (have customers) but most have weak web presence.
The Audit Workflow
For each business: check website (or lack of), run PageSpeed Insights, screenshot mobile view. Send a 2-minute Loom video showing what you found.
This personalised outreach gets 10-20% reply rates vs. 1-2% for generic emails.
Productizing the Service
Offer a $1,997 fixed-price local business website package. Easy yes for owners who hate decisions. Deliver in 7 days using templates.
Math at Scale
50 prospects per day × 1% close rate = 2.5 sales per week × $1,997 = $5,000/week solo income.
Get Started
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