How to Target Franchise Locations for a Regional Sales Campaign
Franchise locations are easy targets when you understand the buying authority structure.
·5 min read
Franchise Buying Authority
National contracts: HQ approves vendors. Local services: franchise owner can buy directly. Know the difference before pitching.
Search Approach
"Franchise locations of [Brand] in [region]" or "Subway locations in [city]" or "Anytime Fitness in [region]".
Best Categories
Local services that don't compete with HQ-mandated suppliers: cleaning, security, marketing services, staffing, equipment maintenance.
Pitch
"We service 12 [Brand] locations in your area — happy to show case studies." Local proof beats generic pitch.
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