How to Research What Businesses Exist in a New Country Before Entering
Before launching internationally, map the local market. Here is the data-driven process for any country.
The Pre-Launch Question
Before you commit resources to a new country, you need to know: How big is the market? Who are the competitors? What is the price point? Where are the gaps?
Step 1: Map the Major Cities
Search "businesses in [capital city]" for each major metro. Compare counts to gauge market size.
Step 2: Map Competitors
Search your category specifically: "SaaS companies in Berlin" or "Restaurants in Tokyo Shibuya". Count them, check ratings, identify leaders.
Step 3: Identify Gaps
Look for low-rated categories (opportunity for quality entrant) or under-served niches.
Step 4: Build a Target List
Find potential partners, suppliers, or first customers. Reach out before opening.
Get Started
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