How to Find Private Schools for an EdTech Sales Campaign
Private schools buy software, curriculum, and services. Here is how to map them for EdTech sales.
·6 min read
Private School Buying
Private schools have more discretion than public schools. Faster decisions. Better budgets per student. Year-long contracts standard.
What They Buy
SIS (student information systems), LMS (learning management), tutoring tools, assessment platforms, parent communication apps, financial aid software.
Search Strategy
"Private schools in [city]"
"Religious schools in [region]" — strong network effects.
"International schools in [city]" — premium budget.
Sales Cycle
3-9 months typical. Pilot programs work well. Decision often by head of school + tech director.
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