How to Build a Prospect List for a Local Marketing Agency
Local marketing agencies live and die by their pipeline. Here is how to build a fresh prospect list weekly.
The Local Agency Advantage
Local agencies should outcompete remote ones for local clients. The edge: deep area knowledge + relationships. But you need leads first.
Best Prospect Categories
Local services (plumbers, dentists, salons): need ongoing local SEO and ads.
Restaurants: need social media and paid ads.
E-commerce SMBs: need ads and email marketing.
Real estate agents: need lead generation campaigns.
Search Strategy
Run 5 searches per week, one per category. 25-50 prospects per search. 125-250 fresh leads weekly.
Outreach
Free 5-minute audit beats every other opener. "I noticed your Google rank for [keyword] is page 3 — 30 minute audit?"
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