How Solar Panel Sales Teams Find Commercial Leads
Commercial solar installations are the biggest tickets in the industry. Here is how to find buildings ready to buy.
Why Commercial Beats Residential
One commercial solar install = 50-500 kW = $100K-$2M in revenue. Compare to residential at $20-30K each. Same effort, 10x the deal size.
Finding Commercial Prospects
AI search for high-energy users: "Manufacturing companies in California", "Data centres in Texas", "Cold storage facilities in Arizona". These businesses pay $50K+/year in electricity.
The Easy Pitch
"You spend $X/month on power. Solar would cut that by 40-60%. ROI in 3-5 years. Federal tax credit covers 30%."
The math sells itself for businesses that own their building.
Targeting Owner-Occupied
Solar only works for building owners (long ROI). Filter by businesses likely to own: long-established businesses, large facilities, manufacturers with custom buildings.
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