How Payment Solution Providers Find Businesses to Pitch
Every business takes payments. Here is how payment processors and POS providers find leads efficiently.
·5 min read
The Payment Sales Game
Highly competitive market dominated by Square, Stripe, Toast. Differentiation: lower fees, better support, vertical specialisation.
Targeting
"Restaurants in [city]" — Toast competitor opportunity.
"Retail stores in [city]" — Square competitor.
"Service businesses in [city]" — Stripe competitor.
"New businesses in [city]" — first-time payment processor buyers.
Pitch
Specific savings claim: "Save $X/month vs your current processor." Free statement analysis offer.
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